Lara H. is a seasoned professional in marketing and brand management, currently serving as Senior Manager of Brand & Event Campaigns for Asia Pacific & Japan at UiPath since June 2019. Responsibilities include driving Brand-to-Demand campaigns and customer advocacy programs. Previous roles at UiPath include Demand Generation Manager and Regional Marketing Campaign Lead. Lara's experience also encompasses positions at Hilton Grand Vacations as a Marketing Analyst and Johnson & Johnson as Executive Assistant to the CIO. Earlier career highlights include working as a Paid Media Editor at NHN and as an Editorial Assistant at CHE. Education includes a Bachelor of International Liberal Studies with a focus on Creative Writing and Literature from Waseda University and participation in an Art History exchange program at Boğaziçi University.
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