Agnes Lim

Agnes Lim is a communications professional currently serving as the Director of Marketing Communications at the Land Transport Authority (LTA) in Singapore. With a strong background in strategic leadership communication, public education, events management, and social media marketing, Agnes spearheads significant campaigns, including the annual ‘Graciousness on Public Transport,’ which has achieved over a 60% increase in the Commuter Graciousness Index since its inception. Prior to joining LTA in 2011, Agnes held marketing roles at the Ministry of Defence and SMRT Corporation Ltd. Furthermore, they are currently a member of the UITP Marketing Committee.