UK Sports & Campus Marketing
Brandon Baker is an experienced professional in partnerships and sales, currently serving as Vice President of Partnerships at UK Sports & Campus Marketing since August 2022. Prior to this role, Brandon held positions as Director of Key Partnerships at UK Sports and Campus Marketing and Senior Account Manager at JMI Sports - University of Kentucky Sports Marketing. Earlier in their career, Brandon worked as a Senior Account Manager at IMG and spent over a decade at Sherwin Williams in various roles, including Sales Manager and Commercial Branch Manager. Brandon earned a Bachelor of Applied Science in Business Management from Berea College and graduated from Garrard County High School.
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UK Sports & Campus Marketing
In 2014, JMI Sports was awarded the University of Kentucky’s athletics and campus multimedia rights under a 15-year agreement. Operating as UK Sports & Campus Marketing, our team works as an extension of UK Athletics to maximize the value of the program’s assets, while developing relationships with sponsors, students, alumni and fans through the delivery of the following services: radio and television broadcasts, coaches’ shows and endorsements, website and social media, game programs and publications, in-game production, game day hospitality, special events, corporate partnership programs, national sponsorship sales, sponsorship activation, venue signage and naming rights. JMI Sports has also implemented a groundbreaking “Total Campus Marketing” (TCM) program to capitalize on the immense value of the entire university as a nationally recognized brand through the development and management of valuable and innovative campus-wide marketing programs. With a focus on preserving the integrity of the campus and academic environment and also providing needed services to students and employees, we take a consultative approach to working with companies to create custom campaigns providing maximum impact that achieves all parties objectives. Our UK Sports & Campus Marketing team is ready to work with you to develop mutually beneficial partnerships with the premier brand in the Commonwealth. To learn more about advertising, sponsorship and media opportunities, contact Kim Shelton, President, at 859.226.4540 or shelton@jmisports.com.