UK Sports & Campus Marketing
Curtis Burch is an experienced digital media professional currently serving as the Director of Digital Media at UK Sports & Campus Marketing since November 2021. Previously, Burch held the position of Network Manager, content creator at JMI Sports, and host on the Locked on Podcast Network, where a daily podcast focused on Kentucky was produced. Burch has also worked as a host and producer at iHeartMedia and hosted the Big Blue Insider from 2013 to 2019. Earlier career experiences include a role as a customer service representative at Cats Pause and production work at Burch Sheet Metal. Curtis Burch holds a degree from the University of Kentucky, earned in 2012.
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UK Sports & Campus Marketing
In 2014, JMI Sports was awarded the University of Kentucky’s athletics and campus multimedia rights under a 15-year agreement. Operating as UK Sports & Campus Marketing, our team works as an extension of UK Athletics to maximize the value of the program’s assets, while developing relationships with sponsors, students, alumni and fans through the delivery of the following services: radio and television broadcasts, coaches’ shows and endorsements, website and social media, game programs and publications, in-game production, game day hospitality, special events, corporate partnership programs, national sponsorship sales, sponsorship activation, venue signage and naming rights. JMI Sports has also implemented a groundbreaking “Total Campus Marketing” (TCM) program to capitalize on the immense value of the entire university as a nationally recognized brand through the development and management of valuable and innovative campus-wide marketing programs. With a focus on preserving the integrity of the campus and academic environment and also providing needed services to students and employees, we take a consultative approach to working with companies to create custom campaigns providing maximum impact that achieves all parties objectives. Our UK Sports & Campus Marketing team is ready to work with you to develop mutually beneficial partnerships with the premier brand in the Commonwealth. To learn more about advertising, sponsorship and media opportunities, contact Kim Shelton, President, at 859.226.4540 or shelton@jmisports.com.