UKOM
Linda Smith is an accomplished executive with extensive experience in leadership roles across various sectors, including media, law, and consulting. Currently serving as the UKOM Commercial Chair since June 2023, Linda collaborates with stakeholders to enhance online measurement standards. Additionally, Linda holds non-executive director positions at Weightmans, chairing the Nomination and Remuneration Committees, and operates as an independent business owner at Thetis Consulting Ltd. Previous roles include COO at Centaur Media, where Linda managed diverse functions and digital operations, and interim COO at Bauer Media, focusing on commercial team reorganization. Linda also contributed to the radio industry as RAB Executive Chair and Interim CEO of RadioCentre, driving industry research and structural change. An alumna of Bedford College and Royal Holloway, University of London, Linda holds a Joint Honours degree in French and German.
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UKOM
UK Online Measurement Company (UKOM): Industry governed, multi-platform audience measurement in partnership with Ipsos iris UKOM is equally co-owned by the Association of Online Publishers (AOP), the Internet Advertising Bureau (IAB UK) and The Incorporated Society of British Advertisers (ISBA) The Institute of Practitioners of Advertising (IPA) are represented on UKOM’s executive board in an advisory role. UKOM’s primary function is one of standard setting and governance. Fundamentally UKOM is the key industry stakeholders coming together to identify, define and govern a common UK industry standard for online audience measurement.