Cheryl Vaz is an experienced marketing professional with a demonstrated history of leading strategic initiatives across reputable companies including UKTV and The Walt Disney Company. Currently serving as VOD Marketing Manager for UKTV Play since October 2016, Cheryl is responsible for comprehensive campaign strategies, brand positioning, and team development. Cheryl has successfully executed numerous high-impact marketing campaigns while enhancing diversity initiatives within UKTV. Prior roles include managing home entertainment marketing for major animated titles at Disney and developing trade marketing strategies at New Look, showcasing a consistent ability to drive brand growth and stakeholder engagement. Cheryl holds a Mini MBA in Marketing and postgraduate qualifications in Marketing, supported by a strong foundation in retail marketing.
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