Marketing and Media Planning

The Marketing and Media Planning team at UKTV orchestrates the strategic promotion and media deployment for the company's diverse channel portfolio, which includes brands such as Dave, Gold, and Alibi. This team is responsible for crafting compelling marketing campaigns, managing media budgets effectively, and leveraging various platforms including UKTV Play and social media to maximize audience reach and engagement. Their goal is to enhance brand visibility and drive viewer loyalty through innovative and data-driven marketing initiatives.