Michael Kingfield is an accomplished professional with extensive experience in demand strategy, planning, and revenue management. Currently serving as the Head of Demand Strategy & Planning at Ula, Indonesia's fastest-growing startup, Michael leads a team of over 50 employees and oversees key initiatives in pricing, promotion strategy, and commercial performance. Prior to Ula, Michael held multiple leadership roles at The Kraft Heinz Company, including Head of Food Service ASEAN and Country Manager for Malaysia, and gained foundational experience at PepsiCo in various sales and marketing roles. Michael holds an MBA from INSEAD and a Bachelor's degree in International Business from UBC Sauder School of Business.
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