Alison Withers

Alison Withers is a skilled media strategist and connections planning manager with extensive experience in integrated media planning, campaign management, and client relations. Currently serving as Manager of Connections Planning at UM Canada since May 2022, Alison supervises media strategy, planning, and reporting for a major client while managing a team of planners and media assistants. Previous roles include Integrated Media Strategist at Prospect Media Group Ltd. and Digital Ad Operations Specialist, where Alison demonstrated expertise in data analysis, client communication, and campaign execution across various platforms. With a strong background in social media and content creation from positions at MediaEdge Communications and Solares Architecture Inc., Alison has a proven ability to deliver results in fast-paced environments. Alison holds a Master’s Degree in Communication and Culture from York University and is pursuing a Certificate in Learning Design from the University of Toronto.