Michael Scida has a background in media planning and buying, with experience in various roles at companies such as UM Canada, OMD Canada, Essence, and Maxus Global. Currently serving as the Manager, Integrated Investments at UM Canada, Michael previously held positions such as Broadcast Supervisor at OMD Canada and Senior Media Planner/Buyer at Essence. With a media education from Humber College, Michael has developed a strong foundation in the media industry over the years.
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