Joseph James Echevarria

At UM Central, we see the world in Full Colour. We uncover the distinctive, unique, and nuanced qualities of brands by harnessing the power of Brand Patterns, which enables us to unlock growth and maximise a brand’s Full Colour potential. Identifying these patterns is essential for brands to stay ahead in an increasingly competitive landscape and secure long-term success. As we transition from the digital age to the era of intelligence, we recognise the critical role human intelligence plays in driving artificial intelligence. At UM Central, we Stand Against Bland. We reject mediocrity and instead prioritise people, fostering a culture that embraces diverse perspectives, experiences, and ideas. We believe that questions are just as vital as answers when it comes to driving innovation and achieving meaningful growth. Our vision for this new era is to lead a renaissance in media that empowers both our people and our clients' brands to realise their Full Colour potential. We approach everything with a people-first mindset, creating limitless possibilities by combining intelligence, courage, and an unwavering commitment to business and brand success. As the leading global media network within IPG Mediabrands, UM operates in over 100 countries, with more than 3,000 people serving a roster of prestigious global clients. An integral part of McCann, our team has access to a broad range of integrated marketing services to engage audiences across all touchpoints. These include Research, Strategy, Business Consultancy, Creative Advertising, Production, and PR & Social Media. We collaborate with clients across diverse sectors, both nationally and internationally. Proud to be part of the IPG network, we leverage our expertise and global reach to deliver exceptional results.