Daniela Cano Vargas

Daniela Cano Vargas is an experienced professional in trade marketing and commercial analysis, currently serving as the National Trade Marketing Coordinator at Grupo UMA Colombia since October 2020. In this role, Daniela leads strategies aligned with commercial and brand objectives, designs campaigns to boost sales across all channels, and manages budgets effectively. Prior experience includes working as a Trade Marketing Analyst and Commercial Analyst at CI JEANS S.A., where responsibilities involved managing national budgets, implementing marketing strategies, and identifying sales opportunities. Additional experiences include a commercial internship at Blu Logistics Latam, focusing on quotes, client management, and reporting. Daniela holds a degree in International Business Administration from Institución Universitaria de Envigado and a qualification as an Assistant in Aeronautical Services from Academia Antioqueña de Aviación.