Gunel Mehdiyeva International Brand Expert

Customer Experience & Market Research Expert at Umico

Gunel Mehdiyeva is an International Brand Expert with extensive experience in marketing and market research. Currently serving as the İstehlakçı Araşdırmaları üzrə Şöbə müdiri at Azersun Holding since June 2024 and as a Customer Experience & Market Research Expert at Umico since February 2024, Gunel has demonstrated expertise in consumer insights and mobile application markets. Previous roles include Category Manager at the Aqrar İnnovasiya və Təchizat Şirkəti, where the focus was on the Azerbaijani fertilizer and agricultural product markets, and a similar position at Milla, which is recognized for its wide range of dairy products. Gunel's prior experience includes leading categories at Ulduz Chocolate Factory and holding managerial positions in marketing research and training at various companies, including Veyseloglu Group, Kontakt Home, and Magnit. Gunel has been involved in brand management since starting a career at Worldtech Center in 2006.

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