Chee Fook Lau

Chee Fook Lau is an accomplished Customer Value Management Specialist with over two decades of experience in the telecommunications and financial services industries. Currently serving as the Head of Base Marketing at U Mobile since December 2015, Chee Fook Lau has successfully driven customer-centric strategies that enhance customer satisfaction and loyalty while maximizing profitability. Previously held leadership roles in Digital Consumer Management, Senior Manager for Customer Value Management, and Financial Services at U Mobile, where noteworthy contributions included optimizing marketing strategies through data-driven insights and developing innovative customer retention programs. Chee Fook Lau also has experience with BigPay as a Manager of Business Technology and prior roles in product management at Maxis Bhd, coupled with financial oversight positions at Mercedes-Benz Malaysia, UMW Toyota Motor Sdn Bhd, and CIMB Bank. Chee Fook Lau holds a BBA Hons. in Finance with Multimedia from Multimedia University.