U Mobile
Chee Fook Lau is an accomplished Customer Value Management Specialist with over two decades of experience in the telecommunications and financial services industries. Currently serving as the Head of Base Marketing at U Mobile since December 2015, Chee Fook Lau has successfully driven customer-centric strategies that enhance customer satisfaction and loyalty while maximizing profitability. Previously held leadership roles in Digital Consumer Management, Senior Manager for Customer Value Management, and Financial Services at U Mobile, where noteworthy contributions included optimizing marketing strategies through data-driven insights and developing innovative customer retention programs. Chee Fook Lau also has experience with BigPay as a Manager of Business Technology and prior roles in product management at Maxis Bhd, coupled with financial oversight positions at Mercedes-Benz Malaysia, UMW Toyota Motor Sdn Bhd, and CIMB Bank. Chee Fook Lau holds a BBA Hons. in Finance with Multimedia from Multimedia University.
U Mobile
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U Mobile is a data-centric and multiple award-winning mobile data service company in Malaysia. We may be the youngest telco in the country but our understanding of customer preferences has enabled us to grow from strength to strength. Our rapid response to changes in consumer behaviour and needs has enabled us to be the first in industry to introduce various products and services such as free monthly data for prepaid plans and microfinancing for smartphones as well as unlimited data to customers at very affordable prices. In our quest to become Malaysia’s preferred digital telco, we have also introduced many first-of-its-kind digital services to the market such as telcoassurance products. U Mobile also has a comprehensive fintech ecosystem offering that consists of GoPayz, a universal e-wallet which offers consumers digital financial and lifestyle services, and GoBiz, a digital payment acceptance solution designed for businesses both big and small. Being the youngest telco also means U Mobile has the most modern network infrastructure that enables us to scale up based on demand in the most efficient way. Our award-winning robust network is also ready for 5G and beyond and we are committed to continue investing in our network so that our customers will always enjoy a superior network experience. At U Mobile, we can help you kickstart your career, realise your unlimited potential, and reach greater heights! Impressum U MOBILE SDN BHD (223969-U)