Alexandra Pereira

Alexandra Pereira is a Media Services Executive at UM Worldwide, where responsibilities include negotiating with media suppliers, preparing media proposals, and managing media plans in alignment with client KPIs since March 2022. Prior to this role, Alexandra served as an Account Planner Executive, contributing to strategic media planning and campaign optimization. With extensive experience at Carat from 2012 to 2021, Alexandra held positions as Scheduling & Research Executive, focusing on TV advertising campaigns, and was involved in media analysis and client reporting. Additionally, experience as a Media Researcher at Mindshare provided expertise in media activity analysis and support for social and digital media teams. Alexandra began a career with Sodepo in 2003 as a shopkeeper and holds a Post-Graduation in Advertising and Marketing from Escola Superior de Comunicação Social and a Licenciatura in the same field from the same institution.