Başak Kaya is a digital marketing professional with over 15 years of experience, currently serving as the Head of Digital at UM for the Dyson Team. They specialize in full-funnel e-commerce strategies and have successfully managed digital media campaigns for brands including Dyson, Vodafone, and Nestlé. Başak has a proven track record in leveraging data-driven insights to optimize digital media across various platforms and in leading high-performing teams to deliver impactful solutions aligned with strategic business goals. Their previous roles include positions as Account Manager at SEM and Performance Director at OMD Turkey, among others.
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