UM Worldwide
Julie Cho is a seasoned professional with extensive experience in media planning and strategy, currently serving as VP, Partner at UM Worldwide since August 2013. Throughout a dynamic career, Julie has managed significant accounts, including Levi Strauss & Co. and Zillow's StreetEasy, contributing expertise in aligning media goals with strategic planning and data-driven insights. Previous roles include Associate Media Director at Sony Pictures, where leadership of integrated planning teams led to successful media campaigns, and various positions at Maxus and DDB Entertainment focusing on major entertainment brands. Julie's foundation in business administration, with an emphasis on marketing from USC Marshall School of Business, complements a progressive career trajectory in the media industry.
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