Laura Sweeney is the EMEA Managing Partner at UM Worldwide, a position they have held since 2025. They previously worked at News UK as the Retail Category Director from 2023 to 2025, and held various roles in marketing and account management across several companies, including BLM, Starcom, Initiative, and Craft Media London. Laura’s earlier career included a stint as a Team Assistant at Octagon and a secondment for marketing planning at Tesco in 2013. They earned a Bachelor of Arts degree from the University of Liverpool in 2005.
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