Baiju R.

Baiju R. has a diverse work experience spanning over several years. Most recently, they worked at Unbiased as an Affiliate and Partnership Manager, starting in December 2021. Prior to that, they held the position of Affiliate and Partnership Lead at Embodiment Unlimited, where they were responsible for setting up and managing a third-party affiliate program. They achieved significant results, increasing sign-ups by 200% with an 8% conversion rate.

Before that, Baiju worked as a Marketing Manager at Ria Money Transfer, where they achieved 35% year-over-year growth in transactions by implementing various marketing campaigns. They also improved customer engagement on Google My Business by 300% and enhanced the company's rating.

At Betway Group, Baiju served as an Affiliate Marketing Manager, managing the in-house affiliate program and fostering relationships with partners. They negotiated commercial deals using different models such as RS, CPA, flat fee, and hybrid.

At Lebara, Baiju held two roles. First, as a Marketing and Affiliate Manager, they managed existing publishers and onboarded new partners. They also negotiated commercial agreements for cost per lead (CPL) and cost per acquisition (CPA) deals. Later, as a Trade Marketing and Events Manager, they developed and executed campaigns for retail stores, managed online marketing campaigns, and coordinated the delivery of various assets.

Prior to Lebara, Baiju worked at Lycamobile Group as a Marketing and Events Manager, overseeing ATL and BTL campaigns to promote new products and services. They also managed a team of regional marketing executives to achieve business objectives.

At Lycatel, Baiju served as a Regional Sales Manager, where they introduced the company to stakeholders and vendors to increase revenue. They established and managed relationships with retailers and monitored sales data.

Starting their career at Tracmail India Pvt Ltd, Baiju worked as a Senior Customer Service Representative, responsible for debt collection on behalf of American Express. They solved customer problems and arranged debt repayments based on customers' financial situations.

Overall, Baiju R. has demonstrated a strong skill set in affiliate and partnership management, marketing, negotiation, and team leadership throughout their work experience.

Baiju R. completed a Diploma in Digital Marketing from the University of Westminster in 2018. Prior to that, from 2007 to 2008, they pursued a Postgraduate Diploma in Business Administration and Management from Westminister College. Their undergraduate education was at the University of Mumbai, where they obtained a Bachelor's degree in Business/Commerce from 2001 to 2004.

In addition to their formal education, Baiju R. has obtained several certifications. In 2018, they became a Certified Digital Marketing Professional from the Digital Marketing Institute. They also have certifications in various digital marketing areas, including The Fundamentals of Digital Marketing from Google Digital Garage in 2021, and AdWords and Analytics: Remarketing, Advanced Google Ads (AdWords), and Advanced SEO: Developing an SEO-Friendly Website from LinkedIn in 2019.