Anastasia Kaploun

Anastasia Kaploun is a seasoned marketing professional with extensive experience in growth marketing and digital strategies. Currently serving as the Senior Growth Marketing Manager at Unbounce since November 2021, Anastasia leads web performance and paid media initiatives, focusing on customer acquisition, analytics, and experimentation. Prior roles include Performance Marketing Manager at Thrive Digital and Senior Performance Marketing Specialist at Rise People, where responsibilities encompassed managing PPC campaigns, SEO strategies, and inbound analytics. Previous experience includes digital marketing positions at Empower Health, Janssen Cosmetics, La Biosthetique, and CROC, highlighting skills in social media management, content creation, and marketing communication. Anastasia holds multiple certifications in digital marketing and business communication, as well as a Master's degree in Advertising from the Higher School of Economics.