Fred Fishlock

Fred Fishlock is an experienced business development professional with a diverse background in retail and e-commerce. Currently serving as a Business Development Consultant at Unbox Commerce since April 2025, Fred is involved with a SaaS platform aimed at enhancing retailer performance on TikTok Shop. Prior to this role, Fred held significant positions including Category Director for FMCG at JD.COM and FMCG Lead for TikTok Shop UK. Previous experience includes a Senior Vendor Manager role at Amazon, where Fred contributed to the launch of Amazon Fresh Stores, and a Category Manager position at METRO AG, where Fred focused on the development of Metro Wholesale Myanmar. Fred holds a Bachelor's Degree in Geography, Climate Change, Sustainability, and Tropical Ecosystems from The University of Edinburgh and a certificate in UK Regulation and Professional Integrity from The Chartered Institute for Securities & Investment.