Barbara Cavness

Barbara Cavness, CEO of (un)Common Logic, has more than 12 years’ experience in digital marketing and account management. She joined (un)Common Logic in 2010 as Director of Client Operations, rising to CEO in 2014.

Before joining (un)Common Logic, Barbara was a senior client services manager at TIG Global, a Washington, DC-based interactive marketing agency, where she focused on marketing for the hospitality industry. Her duties at TIG also included marketing strategy development, website design and strategy coordination, email marketing strategy, and strategic partner development.

Barbara earned a B.A. in Psychology from Duke University, where she also captained the Duke women’s lacrosse team. When she’s not working, Barbara enjoys spending time with friends and family, cooking, traveling, and participating in outdoor activities, including biking, hiking, running, and water sports.