Uncovered
Dan Sellers is a seasoned professional in the field of paid social media, currently serving as the Paid Social Lead at Uncovered since August 2024. Prior to this role, Dan was the Paid Social Manager at JOE Media from July 2021 to August 2024. Dan's experience includes project management positions at Tag, where responsibilities included managing projects for renowned brands such as LEGO and L'Oréal, as well as senior and junior project manager roles at Creo Retail Marketing and mporium, respectively. Dan holds a Bachelor of Arts (B.A. Hons) in Business & Management from Oxford Brookes University, achieved in 2013, following A-Levels in Business Studies, Geography, and Physical Education from The Leys School.
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Uncovered
Founded in 2018 in London by Chris Cookson and Catherine Orr, Uncovered is a Brand Growth Company forged on a singular principle: make content people want to watch. Our strategic approach is centred around our Active Reach model. Built on a deep, data-driven understanding of the social platforms and their algorithms, this ensures our content not only reaches the right audiences, but engages them far more powerfully than the platform norms. Our strategy team is integrated directly into the Uncovered Creative arm, a diverse team of brand experts and social natives able to translate insight & strategy into creative work that converts. We’ve built Uncovered-owned channels at scale across TikTok, Meta, YouTube and Snap. Through our scaled audiences we have helped more than 100 brands connect with culture through partnerships and collaboration.