Alex Bardoff

Alex Bardoff is a seasoned professional in creative direction, currently serving as the Senior Creative Director for the Americas at Under Armour since August 2016. Bardoff has held various leadership roles within Under Armour, including Creative Director and Associate Creative Director, focusing on enhancing brand perception and digital experiences. A mentor for the Effie Effectiveness Bootcamp in late 2023, Bardoff previously worked as a Freelance Creative Director at Carter&Dylan and as a Creative Director at StraighterLine. Early career experience includes positions at WhatCounts and Enforme Interactive, where Bardoff developed skills in interactive and graphic design. Bardoff holds a BFA in Graphic Design from the Rochester Institute of Technology and a High School Diploma in Visual Arts from the Carver Center For Arts & Technology.