Eric Ford has served as the CEO of Big X since 2013, where responsibilities include establishing company goals and overseeing budgets and workforce. In conjunction with this role, Ford has worked as a Running Specialist at Under Armour, focusing on testing and developing running products. Prior experience includes a position as Sales Auditor at CBCC, where Ford was accountable for managing sales quotas and advising on sales performance. Earlier roles include Market Analyst Coordinator at Shoptime, supervising promotional programs to engage consumers. Eric Ford holds a Master’s degree in Social Network Analysis from the University of Michigan and a Bachelor’s degree in Business from Universidade Presbiteriana Mackenzie.
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