Gui Rossi

Gui Rossi currently serves as the Head of Merchandising for Australia and New Zealand at Under Armour, a position held since October 2018, where responsibilities include defining long-term merchandising strategies and optimizing product ranges and pricing to drive sales. Prior to this role, Gui held the position of Senior Product/Merchandising Manager at Under Armour Australia & New Zealand and was instrumental in developing the merchandising strategy during the company's early establishment in Brazil as the Product/Merchandising Manager. Additional experience includes serving as a Brand Merchandiser at Nike, focusing on key athletic categories, and a Sr. Product Analyst for Havaianas at Alpargatas. Gui's career began with a marketing internship at Unilever and includes earlier roles in marketing and analysis, providing a comprehensive background in merchandising and product strategy. Gui Rossi obtained a degree from ESPM Escola Superior de Propaganda e Marketing between 2004 and 2008.