Morgan Baker

Allocation Manager

Morgan Baker is an experienced professional in retail and merchandise analysis, currently serving as an Allocation Analyst at Under Armour since March 2019. Prior roles include Merchandise Analyst at LIDS Sports Group, where responsibilities encompassed monitoring women's apparel inventory across major sports leagues and collaborating with the buying team. Morgan's background also features internship experiences at Nordstrom and CollegeFashionista, focusing on customer service and trend research, respectively. An early start in the field included blogging for Byron, Birkin & Burch, and assisting in a family-owned spa. Morgan holds a Bachelor’s degree in Retail Management from Purdue University.

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