Patrick Dougherty

Patrick Dougherty is an experienced merchant with a focus on sportswear and basketball footwear at Under Armour since March 2013. Responsibilities include overseeing strategy, segmentation, and assortment planning for North America across direct-to-consumer and wholesale channels. Patrick has held various roles at Under Armour, including Manager of Men's Apparel and Global Visual Merchandising, where duties involved developing global visual standards, collaborating on go-to-market processes, and executing both short- and long-term merchandising strategies. Prior to Under Armour, Patrick gained extensive customer service experience at companies such as Pacific Sunwear, Shenk & Tittle, New Balance, and Finish Line. Patrick holds a Bachelor of Science degree in Communication Studies from Towson University, as well as educational credentials from The Community College of Baltimore County and Calvert Hall College High School.