Sean Si is currently the Sr. Director of Wholesale at Under Armour China, where they oversee merchandising for all divisions and sports categories. With a robust background in the sporting goods industry, they previously held roles ranging from Associate Merchandise Manager to Senior Merchandise Manager, focusing on various footwear categories across Greater China and the Asia Pacific region. Before joining Under Armour, Sean worked at adidas as an Assistant Product Marketing Manager, driving initiatives in the basketball category in China. Their passion for sports and fashion fuels their innovative approach to consumer insights and market demands.
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