Sheldon Donnell is a seasoned marketing executive with extensive experience in the sports and lifestyle sectors, currently serving as Senior Director of Global Sports Marketing at Under Armour since July 2010. Prior roles include Global Business Unit Director at adidas AG, where management of a team supported a $200 million business segment in footwear, apparel, and accessories. Additionally, at adidas NBA and Urban, Originals, Sheldon excelled as Category Manager, transforming the NBA business into a $5 million segment. Earlier experience at Nike includes Senior Product Line Manager, where leadership of a global lifestyle footwear segment achieved over $700 million in revenue, and Buyer/Assistant Buyer, responsible for optimizing assortments to maximize consumer demand. Educational credentials include a Bachelor's degree in Business from Columbia Christian College, complemented by foundational learning at Reseda High School.
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