Simon Roche

Simon Roche is the Director of Communications, PR & Events for EMEA at Under Armour, bringing over 13 years of experience in public relations, brand management, and media strategy. They have worked with prominent brands and athletes, overseeing a range of projects that include athlete activations and major sports events. Simon has held positions at notable agencies, including PrettyGreen and M&C Saatchi Sport & Entertainment, where they managed high-profile clients like Red Bull and Guinness. They are particularly passionate about activating athletes and have collaborated with numerous sports icons throughout their career.