Marek O.

Media Supervisor at Underscore Marketing

Marek O. has a diverse work experience. Marek started their career at Bank Pekao as an Intern in the Office of the Regional Department of Affluent Customer. Here, they analyzed financial and sales reports, as well as tracked and evaluated consultants' sales results.

After that, Marek joined Underscore Marketing, where they held various roles. Marek started as an Associate Analytics Manager, supporting Media Planners and Supervisors in managing clients' media plans. Marek'sresponsibilities included planning, implementation, maintenance, reporting, and reconciliation of media plans. Marek also provided research and analytics support, trafficked creative materials, and maintained media budget documents. Additionally, they developed relationships with media partners and conducted competitive intelligence gathering and reporting.

Marek then progressed to the roles of Media Manager and Senior Media Manager, where they were actively involved in the strategic approach and recommendation process for client media campaigns. Marek drove the vendor RFP process, served as the main point of contact for media vendors and partner agencies, and managed media planning responsibilities.

In their most recent roles at Underscore Marketing, Marek served as the Supervisor - Ad Operations Lead and later as the Media Supervisor. Marek'sresponsibilities included measuring and reporting the performance of digital marketing campaigns, executing optimizations and budget allocation, building and training the Ad Operations team, and designing and establishing processes.

Overall, Marek O. has demonstrated a strong background in media planning, analytics, team management, and process establishment.

Marek O. has a Master of Arts (M.A.) degree in Public Administration - Economic Policies from Jagiellonian University. Additionally, Marek has a degree in Social Economy Manager from Wyższa Szkoła Przedsiębiorczości i Marketingu w Chrzanowie. In terms of additional certifications, Marek has obtained certifications in Digital Marketing Fundamentals from SMstudy - Global Accreditation Body for Sales and Marketing Certifications, Six Sigma Yellow Belt from VMEdu Inc., Campaign Manager Basics from Google, MediaMath TerminalOne Certificate from MediaMath, Waze Local Fundamentals from Waze, and Google Analytics Individual Qualification from Google. Marek also holds a Certified Project Management Associate certification from IPMA: International Project Management Association, which was obtained in April 2012. The specific years for their degrees and certifications are not provided.

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Timeline

  • Media Supervisor

    January, 2020 - present

  • Supervisor - Ad Operations Lead

    May, 2019

  • Senior Media Manager - Ad Operations Lead

    October, 2018

  • Senior Media Manager

    August, 2016

  • Media Manager

    August, 2014

  • Associate Analytics Manager

    March, 2012