Isabel Norman-Butler

Isabel Norman-Butler is a seasoned professional with extensive experience in product management and bookselling. Currently serving as the Head of Product at Unforgettable Travel Company since March 2024, Isabel previously held multiple leadership roles at Heywood Hill from March 2021 to March 2024, including Head of Bookselling and Head of Subscriptions. Prior experience includes significant contributions at Audley Travel as Europe Regional Product Manager, where Isabel launched new travel destinations and managed operational setups. Early career roles encompass positions focused on marketing communications at Prime Focus, commodities research at Morgan McKinley, and shareholder communications at Salisbury Associates. Isabel holds a Master's degree in International Relations from Goldsmiths College, University of London, and a Bachelor's degree in Spanish and Chinese from Newcastle University.