Aureole Shum has extensive experience in program management, marketing, and PR in various organizations such as UNHCR, Hong Kong Design Centre, Operation Smile, Po Leung Kuk, Catleap Design & PR, Cohn & Wolfe, and Neusoft. Aureole has expertise in donor development, digital transformation, strategic marketing planning, community art projects, PR consulting, and localization and internationalization language testing. Aureole holds a Bachelor of Arts degree in Translation from Lingnan University.
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