Uni-China Group
Alex Lee is an experienced marketing professional currently serving as the Deputy Head of Marketing (Capital) at Uni-China Group since November 2023. Previously, Alex held various roles at Esprit, including Team Lead for Digital Marketing Analytics and Associate Director for Performance Marketing. Additional experience includes positions at Red Fuse Communications as Director of AdTech & Ad Operations, BBDO Hong Kong as Partner for Analytics, Isobar as Digital & Data Strategist, and multiple roles at Pixels. Alex began a career in analytics at fifty-five and MRM, and started in business development at Hong Kong Economic Times. Alex holds a Bachelor's Degree in Statistics - Operations Research from Macquarie University.
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Uni-China Group
Uni-China Group (“the Group”) and its subsidiaries have rooted in Hong Kong for almost 25 years, being responsible for the operation and management of diverse businesses and adept at creating and maximizing values for the business itself and the society via revitalization projects. The Group is a conglomerate with approximately 20 brands, covering diversified business areas, ranging from fresh food, revitalization of fresh markets, supermarket, food and beverage, project management, innovative technology and CRM solutions, integrated marketing to intelligent storage service with automated robotics technology. Currently, the Group has approximately 1,000 stores locating in Hong Kong with nearly 5,000 employees. With a tailor-made management system, the Group has maintained a leading position in the industry.