Madelon (Maddie) Highsmith

Madelon Highsmith has a diverse work experience spanning various companies and roles. Madelon started their career at Network Solutions, where they worked as a Network Solutions Consultant from November 2000 to March 2013. During this time, they also served as an initial team member for the merger and combined GTM alignment with VeriSign.

In 1998, Madelon founded ALAMO STUDIOS, a venture that showcased their entrepreneurial skills. Madelon then joined Omnicom in December 1998 as a Managing Partner/VP Brand Strategy, Marketing, Digital Media & Execution at AGENCY.com | Media+TAG. Madelon was an executive leader and agency founder, specializing in digital channels.

Madelon's next professional endeavor was at Oracle, where they worked from June 2016 to June 2018. Madelon was part of the Marketing Cloud & CX - Enterprise Team, focusing on AT&T.

Since 2018, Madelon has been serving as the Global Customer Success VP at Unica, a company specializing in brand marketing business automation software. Madelon'sexpertise lies in cross-channel orchestration, compliance, attribution, customer data platforms with AI machine learning personalization, and customer success and retention.

Overall, Madelon Highsmith has demonstrated their skills and expertise in various roles throughout their career, including executive leadership, agency founding, digital marketing, and customer success.

Madelon Highsmith has a Bachelor of Science degree in Marketing-Communications & Digital Media from The University of Texas at Austin. Additionally, they also hold a Bachelor of Science degree in Spanish Language and Sociology from the same university. Madelon has also obtained a certification as a Project Management Professional (PMP) from Omnicom Media Group (MENA), although the specific month and year of obtaining the certification are unknown.