Andrea Edwards

Lead Digital Analyst at UNICEF UK

Andrea Edwards has a diverse work experience in digital marketing, communications, and analysis. Andrea has held roles in various organizations such as UNICEF UK, The Cut Outs, University of Sussex, What Works Centre for Wellbeing, Foundation For Developing Compassion and Wisdom, CLMS (UK) Limited, Morley College, EPIK, and King's College London.

Their most recent position is as a Lead Digital Analyst at UNICEF UK, where they started in January 2023. Prior to that, Andrea worked as a Chief at The Cut Outs, specializing in digital strategy, social and insights, and worked with small businesses and nonprofits. Andrea also served as a Digital Analyst at the University of Sussex from February 2020 to January 2023, where they monitored digital performance, analyzed results, and collaborated with digital agencies.

Andrea's experience also includes being a Communications Officer at What Works Centre for Wellbeing, where they led website redevelopment, managed social media, and led communication for the All-Party Parliamentary Group on Wellbeing Economics. Andrea was a Marketing Communications Manager at the Foundation For Developing Compassion and Wisdom, where they developed and implemented a Communications and Marketing Strategy, managed newsletters and mailings, and maintained online presence.

Additionally, Andrea worked as a Freelance Digital Marketing Consultant for various organizations, including the Foundation for Developing Compassion and Wisdom and CLMS (UK) Limited. Andrea also served as a Digital Marketing & Communication Officer at Morley College, where they implemented digital marketing strategies and managed PPC, email, and social media campaigns.

Earlier in their career, Andrea worked as an English teacher in South Korea and as a Communications Assistant at King's College London.

Overall, Andrea Edwards has a strong background in digital marketing, communications, analysis, and strategy, with experience in both nonprofit and corporate settings.

Andrea Edwards attended the University of the Arts London from 2003 to 2004, where they obtained a BTEC National Diploma in Fine Art. Following that, they pursued a BA (Hons) in Fine Art Printmaking at the University of Brighton from 2004 to 2007. In terms of certifications, Andrea obtained an Advanced Search Engine Optimization certification from CIM | The Chartered Institute of Marketing in January 2021, and a Google Tag Manager certification from Jellyfish Training in November 2019.

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Timeline

  • Lead Digital Analyst

    January, 2023 - present

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