Unichi
Claudia Liu has a diverse and extensive work experience spanning various industries and roles. Claudia started their career in 2001 as a Journalist & Producer for CGTN, where they worked until 2003. In 2005, they joined the University of Sydney as a Researcher for a government-funded research project on multiculturalism in Australia. Claudia then transitioned to the role of International Relations and Media Manager, where they worked until 2009. From 2009 to 2011, Claudia served as the Marketing and Fundraising Manager for The George Institute for Global Health. Following that, they joined Landis+Gyr (Toshiba) as the Communications Manager, APAC, and later became the Head of Marketing Communications, APAC. Since 2015, Claudia has been working at Unichi as the Chief Strategist, Global Market, and is currently the Chief Executive Officer.
Claudia Liu completed their Bachelor's degree in Journalism from the Communication University of China from 1997 to 2001. Claudia then pursued a Master's degree in Media and Communications from the University of Sydney, which they completed from 2004 to 2005. In 2013, Claudia attended the Melbourne Business School, where they obtained a Graduate Certificate in Leadership Development. Additionally, they hold certifications as a PRINCE2 accredited Practitioner on Project Management and as a NAATI accredited Professional Translator.
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Unichi
At Unichi, authenticity is everything. We believe everyone should be free to express their true inner self, not a carefully edited version that's just like everyone else. All of us should be able to look in the mirror and feel proud of the person we see. But being comfortable in your own skin doesn't just feel great inside and look great on the outside. We think it holds the key to unlocking your true potential in this fast-changing age. Real individuality has never been more valuable, helping you forge authentic connections with others and eventually achieve your ambitions. It's this simple yet profound philosophy that has driven Unichi from the very beginning. In everything we do, we strive to help our customers live an authentic life, expressing their uniqueness in a myriad of ways. And this same spirit is reflected in every product we sell. With painstaking care, we have assembled a boutique range of beauty and health essentials that is truly like no other. We begin with pure, natural ingredients that support your body’s own regeneration processes. From the tropical rainforest to the crystal clear waters of the icy southern ocean, our team scours Australia and beyond for unique materials and carefully analyse their constituents. Taking inspiration from these remarkable plants and minerals, our one-of-a-kind new products are born. It’s a long journey that may take years, but the results are well worth it. People around the world have taken Unichi products to their heart, giving us rave reviews, because we never compromised on our original vision. Unichi embraces bold, crazy, magnificent ideas. Unichi is designed for the future.