Paola Franceschini

Paola Franceschini has extensive experience in the financial services sector, primarily at UniCredit since November 2001, where current responsibilities include serving as a Digital Project Manager focused on web content and digital channel strategy. Expertise includes developing and implementing content strategies, managing website projects using Adobe Experience Manager, and overseeing marketing campaigns for co-branded cards. Previous roles at UniCredit encompassed various positions, including analyst roles for credit cards and personal loans, as well as overseeing credit recovery processes. Earlier experience includes customer service roles at Intesa Trade SIM and Omnitel Vodafone, showcasing skills in customer support, risk management, and credit assessment.