Luciana Helena Batista

Luciana Helena Batista is a seasoned marketing professional with extensive experience across various roles in the field. Currently serving as a Senior Marketing Analyst at Unifique Telecomunicações since February 2024, Luciana is responsible for creating, executing, managing, and analyzing inbound and social media strategies, as well as developing acquisition campaigns and organic channel strategies. Prior roles include Digital Growth Analyst at Vitru Education, Digital Marketing Analyst at UNIASSELVI, and Marketing Analyst at AltoQi Tecnologia, among others. Luciana co-founded Tulliwise, a marketing agency, and has held leadership positions such as Marketing Communication Coordinator at Nanovetores S.A. and Co-Founder at Villa LaLu Comércio de Moda Ltda. Educational qualifications include an MBA from Babson College and FGV, a Bachelor's degree in Public Relations, Advertising, and Applied Communication from Faculdade Integrada Alcântara Machado, and a Diploma of Business Majoring in Marketing from TAFE Queensland. Luciana possesses a deep understanding of digital marketing strategies, content management, and brand development in various sectors.