Lars Birkholm Petersen

Lars Birkholm Petersen is a co-founder of Uniform, a company dedicated to enhancing digital marketing technology integration, which has been operational since January 2019. Previously, Lars co-founded Altola, a boutique agency specializing in personalized digital experiences, from May 2018 to May 2020. Lars' extensive experience at Sitecore between June 2008 and April 2018 included roles such as Vice President of Business Optimization, where a new business unit was established focusing on digital marketing consulting, and Sales Manager, emphasizing business development in web content management software. Prior to Sitecore, Lars served as Senior Manager at Visma, overseeing a team of 20 while managing product development, and as Managing Director and co-owner of Rotator.dk ApS, where a web content management system was developed for over 200 clients. Lars holds a diploma in IT Strategy, Project Management, and Usability from IT-Universitetet i København and has additional educational experience in management and communication.