José Soares is a distinguished Prof. Catedrático at Universidade do Porto, specializing in Physiology with a focus on enhancing performance in high-performance sport and corporate environments. As an external consultant for Unilabs Portugal and Deloitte since 2015, José leads strategic initiatives, particularly in the R&D area of Deloitte's FUEL project. José's consultancy work emphasizes innovation and health improvement through the integration of physiological monitoring devices. Additionally, José serves as a physiologist and scientific consultant for the Motor & Sport Institute, providing physiological support to pilots, and has held roles with various sports organizations. An accomplished author, José has written over 60 scientific articles and six best-selling books in the field of Physiology.