Alejandro Mesto Pérez

Alejandro Mesto Pérez has a diverse work experience, starting as a Forensic archaeologist at LAfUAM in 2016. Alejandro then worked as a Social Media Influencer on Instagram from 2016 to 2017. In 2018, they co-founded TRANeasy and also worked in Digital Marketing at ONEtoONE Corporate Finance. Alejandro joined the Universidad Autónoma de Madrid in 2018 as a Communication specialist. In 2019, they worked as a Digital Marketing GCS at American Express, where they led acquisition strategy and customer development. From 2017 to 2019, Alejandro worked as a Digital Content Specialist for various renowned brands. In 2020, they founded WeAreNomada, an Ecommerce company, and also worked as an Ecommerce & Digital Marketing Specialist at Leica Camera AG. In 2021, they became the Ecommerce & CRM Manager at Leica. Currently, Alejandro is the Head of Digital Marketing & Growth at Unilabs starting from April 2023.

Alejandro Mesto Pérez has a diverse educational background. In 2013-2017, they pursued a degree in History and Archeology at Universidad Autónoma de Madrid. Later, in 2017-2018, they studied Communication and Information Studies at the University of Groningen. Following this, from 2018-2019, Alejandro obtained a Master's degree in E-Commerce from Universidad Complutense de Madrid and attended a summer school on Entrepreneurship, Business, and Marketing at EBC Hochschule in Berlin. In 2019-2020, they furthered their education at Massachusetts Institute of Technology, focusing on Data Analysis. Alejandro also completed a Master's degree in Decision Making and Innovation at Universidad de Alcalá during this time. Lastly, in 2022, they attended ISDI to gain knowledge in Growth Marketing.