Anum Hameed

Anum Hameed is a seasoned professional in customer strategy and planning, currently serving as Customer Strategy & Planning Manager for Beauty & Wellbeing at Unilever since April 2023. Prior experience includes roles as Senior Sales Strategy Manager at Henkel and Trade Marketing/Customer Planning Lead at Newell Brands. Anum has a solid foundation in shopper marketing, trade investments, and business planning, having held multiple positions at Unilever, including Assistant Manager in Trade Category and Project Lead for Shopper Marketing. Anum's expertise extends to optimizing customer strategies by leveraging category insights, managing P&Ls, and developing commercialization plans. Anum's educational background includes an MBA from the Institute of Business Administration and an ACCA qualification.