Erik Liebe

Erik Liebe is a seasoned professional in digital commerce and marketing, currently serving as the Global Digital Commerce Lead for Beauty & Wellbeing at Unilever since August 2007, where significant achievements include driving double-digit growth and surpassing €3 billion in revenue. Erik has developed a robust digital commerce strategy that has outpaced market growth and has led initiatives in social commerce, beauty content focused on AI, and the training of global teams. Previous roles at Unilever encompass Head of Marketing Strategy & Operations for Beauty & Personal Care Europe, Marketing Manager for Laundry brands, Sales Manager for Unox products, and other brand management and trainee positions. In addition to industry experience, Erik has contributed to the sector as a board member of the Dutch Soap Manufacturers Association. Educational qualifications include an Executive Leadership Programme from Saïd Business School at the University of Oxford, a Master's in Marketing Management from Tilburg University, and a Bachelor's in Business Studies from Tilburg University, alongside studies at Copenhagen Business School.