Paul Sproles

Paul Sproles is an experienced category management professional with a strong background in insights and analytics, currently serving as the Category Management Team Lead at Unilever since December 2023. Prior positions include managing category insights at Ocean Spray Cranberries and serving as Director of Category Management & Insights at Dean Foods, where strategic analytics and training systems were developed for company-wide use. Earlier in the career, Paul contributed to sales and marketing initiatives at RB, UCI-FRAM Group, Pfizer Consumer Healthcare, Kimberly-Clark, Procter & Gamble, and Duracell. Educational qualifications include an MBA from the University of Arkansas and a BS in Business Administration with a focus on Marketing from San Diego State University.