Rifat Imran

Rifat Imran is an experienced brand management professional with a robust background in marketing and strategy. Currently serving as the UI Assistant Brand Manager for Unilever in Pakistan and Bangladesh since June 2025, Rifat oversees key brands including Dove and Vaseline. Prior experience includes a Brand Manager role at Dalda Foods Limited, where Rifat contributed to a 20% volumetric growth for the product portfolio. Rifat has also worked at Symmetry Group, enhancing campaign effectiveness by 25%, and managed high-profile digital accounts at ECHO Digital, achieving a 98% on-time delivery rate. Academic qualifications include a Master's degree in Advertising from the Shaheed Zulfikar Ali Bhutto Institute of Science and Technology and a Bachelor's degree in Marketing from the Institute of Business Management.