Sasanka Wijewardana is a seasoned professional with extensive experience in customer strategy and marketing, currently serving as the Senior Manager of Customer Strategy and Planning at Unilever since March 2025. Prior to this role, Sasanka was the Manager of Shopper Marketing and Category Planning at Atlas Axillia, where successful product launches and innovative marketing campaigns driven by a comprehensive execution strategy resulted in significant category and revenue growth. Sasanka's previous tenure at The HEINEKEN Company included roles focusing on digital transformation and sales performance improvement, alongside developing effective channel strategies. Early career experiences at DPL - Dipped Products PLC as an International Marketing Intern provided foundational skills in customer acquisition and relationship management. Educational qualifications include a Bachelor of Business Administration from the University of Colombo and advanced studies in finance through the ACCA.
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