Yasmine Elsaigh

Yasmine Elsaigh has extensive experience in strategic planning and trade marketing in the GCC region, currently serving as the Category Strategic Planning and Trade Marketing Manager at Unilever since March 2018. In this role, Yasmine has strengthened customer relationships and driven business growth by creating comprehensive sales forecasts. Previously, as an Account Executive at MH Enterprises, Yasmine effectively monitored customer collections and consistently exceeded sales targets through the identification of new business opportunities. Earlier experience includes a tenure as Marketing Acquisition Lead at Orange, where Yasmine developed and executed trade marketing strategies that significantly increased customer usage and revenue. Yasmine holds a Bachelor of Business Administration from Modern Sciences and Arts University, completed in 2016.