José Luis Medina

José Luis Medina is an experienced professional specializing in entrepreneurship, market research, and project management. Currently serving as the Entrepreneurship Leader at UNIMINUTO Colombia since May 2022, José Luis Medina focuses on evaluating and organizing teachers' work plans in entrepreneurship and innovation. Previously, José Luis Medina held positions such as Market Research Executive at Big Picture, where market studies and decision-making models were developed, and Project Professional at ATP Ingeniería, where project processes were continuously evaluated. Additional roles included Commercial Manager at Licores el Bohemio and Research & Insights Analyst at British American Tobacco, where market insights played a crucial role in strategy development. José Luis Medina holds an Especialización en Innovación y Desarrollo de Negocios from Universidad Externado de Colombia and a degree in Business Administration from the same institution.